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The misconception about Kalen DeBoer - al.com - Nick Kelly

Monday, January 28, 2013

Inside the making of VW's Super Bowl ad - USATODAY - Bruce Horovitz - With more than $10 million at stake and 110 million consumers watching, few moments of pressure compare with that of airing a Super Bowl commercial. Except, maybe, making the commercial itself.


http://www.usatoday.com/story/money/business/2013/01/27/super-bowl-commercials-pressure-volkswagen-of-america/1836881/


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