How to Build Businesses: Don't Innovate, Transform - By Sam Schulz, BusinessNewsDaily Contributor - Interv w Daniel Burrus - “We've lost all sense of what true transformation is,” author Daniel Burrus said. “We've spent so much time mired in our crises that we don't recognize just how rosy our future. What's more, we're already equipped with the tools we need to secure it.”

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We're about to transform how we educate, how we market, how we communicate, how we innovate. And we're about to do so with technology. There are two primary uses for technology by business and government. The first is to accomplish more with less―to be more efficient and productive. That's how most people use technology, and it's a good use of it. But the second major use of technology―and it's not that common―is to use it to create new products, services, markets and careers
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Daniel Burrus: A number of years ago, Barnes & Noble made a major change, but not a transformation, when it decided to open superstore book stores with pianos, coffee shops and sofas. That was an innovative change that yielded a competitive advantage, and the company did quite well with it. But it wasn't a transformation. A transformation would be what Amazon.com did: eliminating stores entirely.
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