Sunday, October 30, 2011

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] - Mashable - Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product.

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