Wednesday, January 22, 2014
GoDaddy's new image emerges in Super Bowl ad - USATODAY - Jon Swartz - Danica Patrick, squeezed into a muscle suit, crashed through a cyclone fence and led a pack of bodybuilders down a downtown street in search of a small-business solution (more on that later).The image is jarring — not just the diminutive Patrick bulked up, but the absence of scantily clad women in a GoDaddy commercial for the Super Bowl. ---- The change of pace — OK, radical departure — is part of a corporate makeover. "It's been a transformative year," says Blake Irving, GoDaddy's new CEO. "Our new message is that of the go-getter — valuable, edgy and fun. Two years ago, it was provocative, sexy, crazy, gutsy."
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