Tuesday, November 19, 2013
5 Crucial Mobile Advertising Tactics For Small Businesses | OPEN Forum - Danny Brown - Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace. So how can your business maintain relevance and competitiveness within this new paradigm?
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