Thursday, March 22, 2012
Tebow in NY likely means big bucks in endorsements - The Denver Post - Bloomberg News Services - Tim Tebow's move to the No. 1 U.S. media market stands to add millions to his endorsement portfolio as local companies seek an attachment to a wholesome athlete with a devoted following.
New NY Jets quarterback Tim Tebow will be a big hit on Madison Ave., says experts - NY Daily News - Christian Red - Move over “Broadway Joe,” and make room for “Times Square Tim.” Gang Green fans and all of the tri-state area should brace themselves for a marketing and branding phenomenon not seen in these parts since, well, Linsanity. “Tim Tebow can be the king,” said marketing expert Ronn Torossian, the CEO and president of 5W Public Relations in New York. “In terms of the Tebow brand, I think that Tim Tebow is already a national celebrity. He’s known off the field. There is no bigger place to shine than in New York City and I think the Tebow brand is one that transcends sports. I think the guy can get unlimited sponsorships in New York City.”
The Business Impact Of Tim Tebow's Trade To The New York Jets - Forbes - Tebow will help the Jets in the sponsorship and ad revenue departments. - There is little doubt the Jets will sell a lot of Tebow jerseys. When Brett Favre was traded to the Jets he set the record for most jerseys sold of a single player in a 24-hour period. In the first day of sale, NFLshop.com sold 6,500 Farve number 4 jerseys. Tebow could easily eclipse Favre’s mark with the Jets.
Woody Paige: Tim Tebow run out of Denver, but Broncos will never see another like him - The Denver Post - Tim Tebow — one of the most extraordinary athletes ever to pass through Denver — was run out of town Wednesday. It was all about pass and run — not about popularity, polarization, positive force and personality, faith, hope and charity, and mile-high regard. Everybody in the world knows Timmy can run. He produced that remarkable run to the postseason for the Broncos last season.
Tebow Pledges to Put Team First With Jets - NYTimes.com - Ben Shpigel - Late Wednesday night, in a conference call, Tebow commended Ryan, whom he said he has admired ever since the Jets were featured on HBO’s “Hard Knocks.” He praised Mark Sanchez, with whom he shared a “great conversation” over the phone. And he said he was looking forward to seeing how the Jets intend to use him — in short yardage, in the red zone and, perhaps most prominently, in the Wildcat formation. “I always try to put the team first, and however I can help the team, that’s what matters,” he said.
Wednesday, March 21, 2012
New NY Jets quarterback Tim Tebow will be a big hit on Madison Ave., says experts - NY Daily News - Christian Red - Move over “Broadway Joe,” and make room for “Times Square Tim.” Gang Green fans and all of the tri-state area should brace themselves for a marketing and branding phenomenon not seen in these parts since, well, Linsanity. “Tim Tebow can be the king,” said marketing expert Ronn Torossian, the CEO and president of 5W Public Relations in New York. “In terms of the Tebow brand, I think that Tim Tebow is already a national celebrity. He’s known off the field. There is no bigger place to shine than in New York City and I think the Tebow brand is one that transcends sports. I think the guy can get unlimited sponsorships in New York City.”
Tim Tebow traded to New York Jets; Broncos get two draft picks - The Denver Post - Mike Klis - Earlier Wednesday, the trade hit a snag and Jacksonville entered as a possible destination for Tebow. But New York won out in the end. The Broncos and Jets will split the difference on advance salary in Tebow's contract, with New York reimbursing Denver $2.53 million, according to an NFL source.
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