Wednesday, March 21, 2012
New NY Jets quarterback Tim Tebow will be a big hit on Madison Ave., says experts - NY Daily News - Christian Red - Move over “Broadway Joe,” and make room for “Times Square Tim.” Gang Green fans and all of the tri-state area should brace themselves for a marketing and branding phenomenon not seen in these parts since, well, Linsanity. “Tim Tebow can be the king,” said marketing expert Ronn Torossian, the CEO and president of 5W Public Relations in New York. “In terms of the Tebow brand, I think that Tim Tebow is already a national celebrity. He’s known off the field. There is no bigger place to shine than in New York City and I think the Tebow brand is one that transcends sports. I think the guy can get unlimited sponsorships in New York City.”
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