Friday, April 08, 2016
Think papers’ websites are gaining? Think again. | MediaLifeMagazine - But just as newspaper advertisers don’t appear to be replacing their print ads with digital ones, print newspaper readers aren’t transitioning to newspapers’ websites in this digital age. A new research paper finds that over the past eight years the websites of 51 major metropolitan newspapers have not on average seen appreciable readership gains, even as print readership falls. -- But perhaps even more disheartening for newspaper publishers is the finding that more than half of newspaper websites actually saw declines from 2011 to 2015.
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