Saturday, April 18, 2015
Google shakes up ranking system for mobile - USATODAY - Tuesday, search giant Google is changing its ranking system to favor those with mobile friendly websites, i.e., ones that can be easily read on smartphones, without tons of graphics and flash to slow things down. In some circles, this is being called Mobilegeddon, with thousands of sites scrambling to get ready. A top 1 or 2 website in a search query could hypothetically fall to ninth or 10th place, causing a loss of thousands of dollars in potential business, says Greg Sterling, an independent analyst and columnist for the SearchEngineLand website. "As many as 40% of top websites are not currently mobile friendly," says Sterling. "There's a big category of people who have completely ignored mobile."
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