Saturday, May 17, 2014
How Does a 95-Year-Old Brand Stay Relevant in the Digital Era? - Mashable - James O'Brien - Conrad Hilton would have told you that a life well lived is one that includes a well-worn passport. For the marketing arm of the hotel empire that Hilton began in 1919, that philosophy is now manifest as a two-way conversation — brand and traveler in dialogue online.
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