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http://www.nytimes.com/2013/03/02/sports/baseball/mets-publicist-jay-horwitz-embraces-twitter.html?pagewanted=printMonday, March 04, 2013
Mets Publicist Horwitz Embraces Twitter - NYTimes.com - Andrew Keh - Horwitz may never release a tell-all, but just over a month ago he produced the next best thing: @Jay_HorwtizPR, a Twitter account that is emerging as a pure distillation of his character. -- Horwitz began posting in January at the urging of Jeff Wilpon, the team’s chief operating officer. Wilpon gave him no strict instructions, other than to be himself. - And Horwitz was offered a deal: if he could accrue 10,000 followers before midnight the first day, Wilpon would donate $10,000 to charity. Horwitz, getting help from the Mets’ players online, reached the number, and Wilpon wrote a check to Hope Shines for Shannon, which benefits Shannon Forde, a Mets public relations staffer who is battling breast cancer.
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