Tuesday, April 10, 2012
Masters Champion Bubba Watson: Golf's Next Marketing Star - Forbes - Watson has several things going for him. He was born Gerry Lester Watson, but has a catchy moniker in Bubba (think Tiger, Kobe, LeBron). Fans love the long ball and no one hits it longer than Watson. He leads the PGA Tour in average driving distance at 313 yards this year, 18 yards longer than Woods. He has a great back story as a self-taught golfer who never had a lesson, giving hackers around the country hope. - “We wanted someone who was up-and-coming and really stood out,” says Paul Nicholson, a Director of Marketing for Motorola Mobility. Watson’s personality was also a big selling point. “He is his own man and has a very different way of thinking which is very true to our product,” says Nicholson.
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