Friday, April 13, 2012
Game on: Delta, Southwest duke it out | AJC.com - Kelly Yamanouchi - Dallas-based Southwest and Atlanta-based Delta airlines are waging their 2012 Battle of Atlanta on the airwaves, on billboards and online. It’s driven by Southwest’s launch of service at Hartsfield-Jackson in February and Delta counterpunching to defend its citadel hub. Delta needles Southwest and its all coach seating in an ad: “Improving first class begins by offering one.” Ouch! Southwest has its own zinger on checked luggage: “Say bye-bye to bag fees, Atlanta.” Oh, snap!
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