Saturday, March 24, 2012
Can Advertising Survive Digital? Yes—By Leaving ‘Mad Men’ Behind - The Daily Beast - The Internet, by giving consumers a voice, has rendered that strategy useless because consumers can now sink a brand with a blitz of online complaints. His advice to big brands: instead of pumping millions of dollars into advertising, why not invest that money into actually fixing your company? Don’t just say you’re great—actually try to be great. Once you’ve done that, you can use social media to spread the word.
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