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But Mavericks owner Mark Cuban wrote a blog post Sunday that encouraged the Horns and Sooners to avoid the temptation to go west, saying that a nine-team Big 12 conference would not only survive -- it could thrive. The biggest reason?
Money.
"The big college TV networks -- Fox, ESPN, CBS -- pay for quality, not quantity," Cuban wrote. "They need marquee match-ups that are 'Must Tweet TV.' The number of schools in a conference actually reduce the parity and quality of match-ups in a conference. The networks will not pay up for that."
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