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Wednesday, August 28, 2013
College Football’s Most Dominant Player? It’s ESPN - NYTimes.com - By JAMES ANDREW MILLER, STEVE EDER and RICHARD SANDOMIR - Far beyond televising games, ESPN has become the chief impresario of college football. By infusing the sport with billions of dollars it pays for television rights — more than $10 billion on college football in the last five years alone — ESPN has become both puppet-master and kingmaker, arranging games, setting schedules and bestowing the gift of nationwide exposure on its chosen universities, players and coaches. The money and programming focused on college football by ESPN, as well as its competitors, have transformed the game, creating professionalized sports empires in the midst of academic institutions. At a time of rising tuition and fiscal struggles, the millions of dollars that flow to the top athletic departments are, with few exceptions, used to enhance athletics, not academics. Celebrity coaches earn many times more than college presidents, and even teams at financially strained public universities train in lavish facilities financed by donors and corporate sponsors.
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